Our Founders

Meet the visionary team behind ghiphareshran who are redefining spatial organization through abstract design principles.

The Visionaries Behind Our Philosophy

Our multidisciplinary team brings together expertise from spatial design, cognitive psychology, abstract art, and organizational science. United by a shared vision to create more intuitive and harmonious spaces, our founders each contribute a unique perspective to our innovative approach.

Eliza Chen

Founder & Creative Director

With a background in abstract art and architectural design, Eliza brings a unique visual perspective to organizational systems. Her flowing curved designs create intuitive pathways that guide the eye and body through space.

Eliza developed the core Flow System concept after observing how traditional organizational methods often fought against natural human cognitive patterns.

Marcus Watkins

Founder & Research Director

As a cognitive psychologist specializing in spatial perception, Marcus brings scientific rigor to our organizational systems. His research on how environments affect mental processes informs every aspect of our designs.

Marcus leads our research team in testing and refining our systems to ensure they create genuine cognitive ease for users.

Samira Nouri

Founder & Product Director

Samira's expertise in industrial design and materials science ensures our abstract concepts become functional, durable products. Her commitment to sustainable materials has been central to our development process.

The distinctive flowing curves and modular adaptability of our products are the result of Samira's innovative approach to translating concept into reality.

Our Leadership Team

Beyond our founders, our leadership team brings diverse expertise to deliver exceptional organizational solutions to our clients.

James Thornton

Chief Operations Officer

With 15 years of experience in operations management, James ensures our production and installation processes run smoothly while maintaining our high standards of quality and sustainability.

Olivia Parker

Client Experience Director

Olivia oversees our client consultation process, ensuring that each organizational solution is perfectly tailored to the unique needs and aesthetic preferences of each client.

Ravi Mehta

Innovation Lead

Ravi leads our research and development team, constantly exploring new materials, technologies, and design approaches to push the boundaries of what's possible in organizational systems.

Our Story

ghiphareshran began in 2019 when Eliza, Marcus, and Samira met at a design conference in Adelaide. United by a shared frustration with conventional organizational systems, they began exploring how abstract design principles could create more intuitive ways to organize space.

Their first prototype—a flowing, curve-based organizational system for Eliza's studio—quickly attracted attention from visitors who found themselves naturally interacting with the space in more harmonious ways. What started as an experiment soon evolved into a mission: to transform how people relate to their environments through organization systems that work with, rather than against, human perception.

Today, ghiphareshran continues to grow, bringing our unique approach to organizational design to homes, offices, and commercial spaces across Australia. Our team now includes specialists in cognitive science, sustainable materials, and modular design—all united by our commitment to creating more intuitive, harmonious spaces.

Join Our Team

We're always looking for passionate individuals who share our vision for more harmonious, intuitive spaces. If you're interested in joining our team of designers, researchers, and organizational specialists, we'd love to hear from you.

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